Arens, William F. <br/><br/>
Contemporary advertising /  
William F. Arens, Michael F. Weigold, Christian Arens. 
 - 11th ed. 
 - Boston :    McGraw-Hill Irwin,    c2008. 
 - xl, 712 p. :    col. ill., col. map ;    29 cm. 
<br/><br/>Includes bibliographical references (p. 653-672) and indexes 
<br/><br/><label>ISBN: </label>9780073529912 (alk. paper 
<br/><br/><label>LCCN: </label>2006103506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1