Peng, Mike W.,    1968- <br/><br/>
Global strategic management /  
Mike W. Peng. 
 - 2nd ed., International student ed. 
 - [Mason, Ohio] ;    United Kingdom :    South-Western/Cengage Learning,    c2009. 
 - xxx, 510 p. :    ill., maps ;    24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>PART I: FOUNDATIONS OF GLOBAL STRATEGY -- 1. Strategy Around the Globe -- 2. Industry Competition -- 3. Resources and Capabilities -- 4. Institutions,Cultures, and Ethics -- Part I: Cases -- 1.1: The Japanese Bookselling Industry -- 1.2: AGRANA -- 1.3: Mattel and the Toy Recalls -- 1.4: How Chinese Toymakers Respond to Recalls -- PART II: BUSINESS-LEVEL STRATEGIES -- 5. Foreign Market Entries -- 6. The Entrepreneurial Firm -- 7. Strategic Alliances and Networks -- 8. Global Competitive Dynamics -- Part II: Cases -- 2.1: Competition in the Chinese Automobile Industry -- 2.2: Unilever's Fair & Lovely Whitening Cream -- 2.3: Pearl River Piano Group's International Strategy -- 2.4: Is A Diamond (Cartel) Forever? -- PART III: CORPORATE-LEVEL STTRATEGIES -- 9. Diversifications and Acquisitions -- 10. Multinational Strategies, Structures, and Learning -- 11. Corporate Governance -- 12. Corporate Social Responsibility -- Part III: Cases -- 3.1: Sunflower Company -- 3.2: 3i Group and Little Sheep -- 3.3: Building A Better Rate Trap -- 3.4: Have You Offset Your Own Carbon Emissions? 
<br/><br/> GLOBAL STRATEGIC MANAGEMENT is the first textbook of its kind specifically written for the Capstone Management course for International Business programs and Strategic Management courses with a global emphasis. While the few other available international strategy texts focus on how to manage larger, multinational enterprises, Mike Peng's GLOBAL STRATEGIC MANAGEMENT, 2e International Edition, offers several new perspectives. These include a broadened definition of "global strategy"; comprehensive and innovative coverage; in-depth and consistent explanations of cutting-edge research; and an interesting and accessible way to engage students. The text uses the "strategy tripod"--analyzing strategy from the industry-, institution-, and resource-based views--to answer the question: What determines the success or failure of firms around the globe? 
<br/><br/><label>ISBN: </label>9780324590982 0324590989 
<br/><br/><label>LCCN: </label>2008931990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>International business enterprises -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.4012