TY  - BOOK
AU  - Hawkins,Del I.
AU  - Mothersbaugh,David L.
TI  - Consumer behavior : :  building marketing strategy / 
SN  - 0071288414
U1  - 658.83420973   22
PY  - 2010///
CY  - Boston : 
PB  -  McGraw-Hill Irwin, 
KW  - Consumer behavior
KW  -  United States
KW  - Market surveys
KW  -  Case studies
N1  - Includes bibliographical references and index
ER  -