Hawkins, Del I. <br/><br/>
Consumer behavior :    building marketing strategy /  
Del I. Hawkins, David L. Mothersbaugh. 
 - 11th ed. 
 - Boston :    McGraw-Hill Irwin,    c2010. 
 - xxii, 778 p. :    ill. ;    27 cm. +    1 CD-ROM (4 3/4 in.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071288414 
<br/><br/><label>LCCN: </label>2008044958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior -- United States.<br/>Market surveys -- United States.<br/>Consumer behavior -- United States -- Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.83420973