Gilligan, Colin. <br/><br/>
Strategic marketing planning /  
Colin Gilligan and Richard M.S. Wilson. 
 - 2nd ed. 
 - Oxford :    Butterworth-Heinemann,    2009. 
 - x, 552 p. :    ill. ;    25 cm. 
<br/><br/> Previous ed.: 2003. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781856176170 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Planning.<br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802