Economics for business and management /
Alan Griffiths and Stuart Wall.
- 3rd ed.
- Harlow, England ; New York : Financial Times/Prentice Hall, c2011.
- xxvi, 561 p. : ill. ; 26 cm.
Includes bibliographical references and index.
Part I Micro Business Environment -- 1: Markets and resource allocation -- 2: Demand, revenue and consumer behaviour -- 3: Supply, production and cost -- 4: Business organisation, objectives and behaviour -- 5: Firm size, mergers and the ‘public interest’ -- 6: Market structures -- 7: Labour and other factor markets -- 8: Market failure, regulation and competition -- Part II Macro Business Environment 9: National income determination -- 10: Government policies: instruments and objectives -- 11: Political, legal, ecological and technological environment -- 12: Functions of management: domestic business environment -- 13: International business environment -- 14: Strategies in a globalised business environment.
An exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers. What are the characteristics for successful entry into new international markets? -- How can ‘sustainability’ affect decision making within businesses? -- Why are today’s global investors so concerned about national debt issues? -- In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists? -- What strategies can companies such as BP use to repair damaged global reputations?