TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Best practice cases in branding : :  lessons from the world's strongest brands / 
SN  - 013188865X
U1  - 658   22
PY  - 2008///
CY  - New Jersey : 
PB  -  Pearson , 
KW  - Business
KW  -  cases
N1  - Includes bibliographical references
ER  -