Keller, Kevin Lane,    1956- <br/><br/>
Best practice cases in branding :    lessons from the world's strongest brands /  
Kevin Lane Keller. 
 - New Jersey :    Pearson ,    c2008. 
 - 382 p. ;    22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>013188865X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business -- cases.
<br/><br/><label>Dewey Class. No.: </label>658