TY  - BOOK
AU  - Grappone,Jennifer
AU  - Couzin,Gradiva
TI  - Search engine optimization : :  an hour a day / 
SN  - 0471787531
U1  - 025.04   22
PY  - 2006///
CY  - San Francisco, Calif. : ,  Chichester : 
PB  -  Sybex ; ,  John Wiley [distributor], 
KW  - Internet searching
KW  -  Handbooks, manuals, etc
KW  - Web search engines
KW  - Computer network resources
N1  - Includes index; Chapter 1 Clarify Your Goals -- Chapter 2 Customize Your Approach -- Chapter 3 Eternal Truths of SEO -- Chapter 4 How the Search Engines Work Right Now -- Chapter 5 Get Your Team on Board -- Chapter 6 Your One-Month Prep: Baseline and Keywords -- Chapter 7 Month One: Kick It into Gear -- Chapter 8 Month Two: Establish the Habit -- Chapter 9 Month Three: It’s a Way of Life -- Chapter 10 Extra Credit and Guilt-Free Slacking -- Appendix A -- Glossary -- Index
N2  - Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results
ER  -