Grappone, Jennifer. <br/><br/>
Search engine optimization :    an hour a day /  
Jennifer Grappone and Gradiva Couzin. 
 - San Francisco, Calif. :    Chichester :    Sybex ;    John Wiley [distributor],    2006. 
 - xviii, 318 p. :    ill. ;    23 cm. 
<br/><br/> Includes index. 
<br/><br/>Chapter 1 Clarify Your Goals -- Chapter 2 Customize Your Approach -- Chapter 3 Eternal Truths of SEO -- Chapter 4 How the Search Engines Work Right Now -- Chapter 5 Get Your Team on Board -- Chapter 6 Your One-Month Prep: Baseline and Keywords -- Chapter 7 Month One: Kick It into Gear -- Chapter 8 Month Two: Establish the Habit -- Chapter 9 Month Three: It’s a Way of Life -- Chapter 10 Extra Credit and Guilt-Free Slacking -- Appendix A -- Glossary -- Index. 
<br/><br/> Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results. 
<br/><br/><label>ISBN: </label>0471787531 9780471787532 
<br/><br/><label>LCCN: </label>2007273612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet searching -- Handbooks, manuals, etc.<br/>Web search engines -- Handbooks, manuals, etc.<br/>Computer network resources -- Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>025.04