TY  - BOOK
AU  - Palmer,Adrian
TI  - Introduction to marketing : :  theory and practice / 
SN  - 9780199557448
U1  - 658.8   22
PY  - 2009///
CY  - Oxford ; ,  New York : 
PB  -  Oxford University Press, 
KW  - Marketing
N1  - Includes bibliographical references and indexes; What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing
ER  -