TY  - BOOK
AU  - Lamb,Charles W.
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl D.
TI  - Marketing / 
SN  - 9780538849487
U1  - 658.8   22
PY  - 1996///
CY  - Cincinnati, Ohio : 
PB  -  South-Western Publishing, 
KW  - EMBA
KW  - Marketing
KW  -  Management
N1  - Rev. ed. of: Principles of marketing, 1993; Includes bibliographical references and index
ER  -