TY  - BOOK
AU  - Hooley,Graham J.
AU  - Piercy,Nigel
AU  - Nicolaud,Brigitte
TI  - Marketing strategy and competitive positioning / 
SN  - 9780273706977
U1  - 658.802   22
PY  - 2007///, c2008
CY  - New York : 
PB  -  FT Prentice Hall, 
KW  - EMBA
KW  - MOT
KW  - Target marketing
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references (p. 572-598) and index
ER  -