TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing communications / 
SN  - 9780273638711
U1  - 658.802   21
PY  - 2001///
CY  - New York : 
PB  -  Financial Times/Prentice Hall, 
KW  - Communication in marketing
KW  -  Europe
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -