Pelsmacker, Patrick de,    1957- <br/><br/>
Marketing communications /  
Patrick De Pelsmacker, Maggie Geuens, Joeri van den Bergh. 
 - New York :    Financial Times/Prentice Hall,    2001. 
 - xiv, 509 p. :    ill. ;    25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780273638711 
<br/><br/><label>LCCN: </label>99049461 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing -- Europe.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.802