McDonald, Malcolm. <br/><br/>
Marketing plans :    how to prepare them, how to use them /  
Malcolm McDonald. 
 - 6th ed. 
 - Amsterdam ;    Boston :    Butterworth-Heinemann,    2007. 
 - xix, 630 p. :    ill. ;    25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780750683869 0750683864 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>MOT.<br/>EMBA.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.<br/>Marketing -- Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802