TY  - BOOK
AU  - Blythe,Jim
TI  - Essentials of marketing / 
SN  - 9780273717362
U1  - 658   22
PY  - 2008///
CY  - Harlow, England ; ,  New York : 
PB  -  FT Prentice Hall, 
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -