The innovator's solution : creating and sustaining successful growth /
Clayton M. Christensen, Michael E. Raynor.
- Boston, Mass. : Harvard Business School Press, c2003.
- x, 304 p. : ill. ; 25 cm.
Includes bibliographical references and index.
How to succeed at the mandate to grow -- How can we beat our most powerful competitors? -- What products will customers want to buy? -- Who are the best customers for our products? -- Getting the scope of the business right -- How to avoid commoditization -- Is your organization capable of disruptive growth? -- Managing the strategy development process -- There is good money, and there is bad money.
1578518520 (alk. paper) 9781578518524
2003014328
MOT. EMBA.
Creative ability in business. Industrial management. Customer services. Success in business. Disruptive technologies.