Cooper, Robert G.    1943- <br/><br/>
Winning at new products :    accelerating the process from idea to launch /  
Rober G. Cooper. 
 - 3rd ed. 
 - Cambridge, Mass. :    Perseus Pub.,    c2001. 
 - xiii, 425 p. :    ill. ;    24 cm. 
<br/><br/>Includes bibliographical references (p. 399-411) and index. 
<br/><br/><label>ISBN: </label>0738204633 (pbk. : alk. paper) 9780738204635 
<br/><br/><label>LCCN: </label>2001094701 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.
<br/><br/><label>LC Class. No.: </label>HF5415.153   /  .C65 2001 
<br/><br/><label>Dewey Class. No.: </label>658.8