TY  - BOOK
AU  - Perreault,William D
AU  - cannon,Joseph P.
AU  - 
TI  - Basic marketing : a marketing strategy planning approach
SN  - 9780073529806 (alk. paper)
U1  - 621.3   22
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition; Includes bibliographical references and indexes
ER  -