Perreault, William D <br/><br/>
Basic marketing : a marketing strategy planning approach 

 - 16th ed 
 - Boston :  McGraw-Hill/Irwin,  c2008 
 - 1 v. (in various pagings) :   col. ill. ;    29 cm. +    1 CD-ROM (4 3/4 in.) 
<br/><br/> The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780073529806 (alk. paper) 007352980X (alk. paper) 
<br/><br/><label>LCCN: </label>2006023229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>621.3