Kotler, Philip. <br/><br/>
Marketing management /  
Philip Kotler, Kevin Lane Keller. 
 - 13th ed. 
 - Upper Saddle River, N.J. :    Pearson Prentice Hall,    c2009. 
 - 1 v. (various pagings) :    col. ill. ;    29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131357972 (pbk.) 
<br/><br/><label>LCCN: </label>2008000337 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.8