TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing / 
SN  - 0132390027
U1  - 658.8   22
PY  - 2008///
CY  - Upper Saddle River, N.J. : 
PB  -  Pearson/Prentice Hall, 
KW  - EMBA
KW  - MOT
KW  - Marketing
N1  - Includes bibliographical references (p. R-1 - R-30) and indexes
ER  -