Kotler, Philip. <br/><br/>
Principles of marketing /  
Philip Kotler, Gary Armstrong. 
 - 12th ed. 
 - Upper Saddle River, N.J. :    Pearson/Prentice Hall,    c2008. 
 - xxxii, 599, [99] p. :    ill. (chiefly col.) ;    29 cm. 
<br/><br/>Includes bibliographical references (p. R-1 - R-30) and indexes. 
<br/><br/><label>ISBN: </label>0132390027 
<br/><br/><label>LCCN: </label>2007000562 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>EMBA.<br/>MOT.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8