TY  - BOOK
AU  - Moore,Geoffrey A.
TI  - Crossing the chasm : :  marketing and selling high-tech products to mainstream customers / 
SN  - 0066620023
U1  - 658.8   22
PY  - 1999///
CY  - New York : 
PB  -  HarperBusiness, 
KW  - EMBA
KW  - Selling
KW  -  High technology
KW  - High technology
KW  -  Marketing
KW  - Technological innovations
N1  - Includes index
ER  -