Moore, Geoffrey A.,    1946- <br/><br/>
Crossing the chasm :    marketing and selling high-tech products to mainstream customers /  
Geoffrey A. Moore ; with a foreward by Regis McKenna. 
 - Rev. ed. 
 - New York :    HarperBusiness,    c1999. 
 - xxi, 227 p. ;    21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0066620023 
<br/><br/><label>LCCN: </label>98055078 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>EMBA.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling -- High technology.<br/>High technology -- Marketing.<br/>Technological innovations -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8