TY  - BOOK
AU  - Dibb,Sally
TI  - Marketing : :  concepts and strategies / 
SN  - 0395790050
U1  - 658.8   22
PY  - 1997///
CY  - Boston : 
PB  -  Houghton Mifflin, 
KW  - EMBA
KW  - MOT
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -