Marketing :    concepts and strategies /  
Sally Dibb ... [et al.]. 
 - 3rd ed. 
 - Boston :    Houghton Mifflin,    c1997. 
 - xxi, 842 :    ill. ;    25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0395790050 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>EMBA.<br/>MOT.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8