Saunders, Mark,    1959- <br/><br/>
Research methods for business students /  
Mark Saunders, Philip Lewis, Adrian Thornhill. 
 - 5th ed. 
 - New York :    Prentice Hall,    c2009. 
 - xxxi, 614 p. :    ill. ;    25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data -- Analysing qualitative data -- Writing and presenting your project report. 
<br/><br/><label>ISBN: </label>9780273716860 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2008054877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business -- Research.<br/>Business -- Research -- Data processing.
<br/><br/><label>Dewey Class. No.: </label>650.072