TY  - BOOK
AU  - Rainey,David L.
TI  - Product innovation : :  leading change through integrated product development / 
SN  - 0521842751
U1  - 658.575   22
PY  - 2005///
CY  - New York : 
PB  -  Cambridge University Press, 
KW  - MOT
KW  - New products
KW  - Product management
N1  - Includes bibliographical references (p. 599-604) and index
ER  -