Barringer, Bruce R

Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2009. - xvii, 265 p. : ill. ; 23 cm.

Includes indexes.

Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.

0132318326

2007047120


EMBA.
MOT.


New business enterprises -- Planning.
Business planning.
Entrepreneurship.
Small business -- Planning.

HD30.28 / .B36837 2009

658.401