Preparing effective business plans : an entrepreneurial approach /
Bruce R. Barringer.
- Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.
- xvii, 265 p. : ill. ; 23 cm.
Includes indexes.
Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.
0132318326
2007047120
EMBA. MOT.
New business enterprises -- Planning. Business planning. Entrepreneurship. Small business -- Planning.