TY - BOOK AU - Johansson,Johny K. TI - Global marketing : : foreign entry, local marketing & global management / T2 - McGraw-Hill/Irwin series in marketing SN - 0071195637 U1 - 658.802 22 PY - 2003/// CY - New York, N.Y. : PB - McGraw-Hill/Irwin, KW - EMBA KW - Export marketing KW - Management N1 - Includes bibliographical references and indexes ER -