Blythe, Jim. <br/><br/>
Business-to-business marketing management :    a global perspective /  
Jim Blythe, Alan Zimmerman. 
 - 1st ed. 
 - Mason, Ohio :    Thomson/South-Western,    c2005. 
 - xviii, 403 p. :    ill. ;    28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781844800018 
<br/><br/><label>LCCN: </label>2005274319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.804