TY  - BOOK
AU  - Weinreich,Len
TI  - 11 steps to brand heaven / 
SN  - 0749435488
U1  - 658.82   22
PY  - 1999///
CY  - London : 
PB  -  Kogan Page, 
KW  - Advertising
KW  - Direct marketing
N1  - Includes index
ER  -