Weinreich, Len. <br/><br/>
11 steps to brand heaven /  
 Eleven steps to brand heaven 
Len Weinreich. 
 - London :    Kogan Page,   c1999. 
 - xiv, 245 p. :    ill. ;    24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0749435488 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Direct marketing.
<br/><br/><label>Dewey Class. No.: </label>658.82