TY  - BOOK
AU  - Kotabe,Masaaki
AU  - Helsen,Kristiaan
TI  - Global marketing management / 
SN  - 0471372897
U1  - 658.848   22
PY  - 2001///
CY  - New York : 
PB  -  Wiley, 
KW  - EMBA
KW  - Export marketing
KW  -  Management
KW  - International business enterprises
N1  - Includes bibliographical references and indexes
ER  -