Kotabe, Masaaki. <br/><br/>
Global marketing management /  
Masaaki Kotabe, Kristiaan Helsen. 
 - 2nd ed. 
 - New York :    Wiley,    c2001. 
 - xxiv, 739 p., 12 p. of plates :    ill. (some col.), maps ;    26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471372897 9780471372899 
<br/><br/><label>LCCN: </label>00043585 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>EMBA.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing -- Management.<br/>International business enterprises -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.848