TY  - BOOK
AU  - Hair,Joseph F.
AU  - Bush,Robert P.
AU  - Ortinau,David J.
TI  - Marketing research : :  within a changing information environment / 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0071151192
U1  - 658.83   22
PY  - 2003///
CY  - Boston : 
PB  -  McGraw-Hill/Irwin, 
KW  - EMBA
KW  - MOT
KW  - Marketing research
N1  - Includes bibliographical references (p. 687-696) and indexes
ER  -