Hair, Joseph F. <br/><br/>
Marketing research :    within a changing information environment /  
Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. 
 - 2nd ed. 
 - Boston :    McGraw-Hill/Irwin,    c2003. 
 - xxiii, 672 p. :    ill. ;    27 cm. +    1 computer optical disc (4 3/4 in.) 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references (p. 687-696) and indexes. 
<br/><br/><label>ISBN: </label>0071151192 
<br/><br/><label>LCCN: </label>2002018857 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>EMBA.<br/>MOT.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83