TY  - BOOK
AU  - Khan,Kaleem Mohammed
AU  - Khan,Mohammed Naved
TI  - The encyclopaedic dictionary of marketing / 
SN  - 9780761935018
U1  - 381.03   22
PY  - 2006///
CY  - New Delhi ; ,  Thousand Oaks, Calif.; ,  London : 
PB  -  Response Books, 
KW  - EMBA
KW  - Marketing
KW  -  Dictionaries
N1  - Includes bibliographical references (p. [350]-352)
ER  -