TY  - BOOK
AU  - Hollensen,Svend
TI  - Marketing planning : :  a global perspective / 
SN  - 0077104188
U1  - 658.802   22
PY  - 2006///
CY  - London : 
PB  -  McGraw-Hill, 
KW  - EMBA
KW  - Marketing
KW  -  Management
N1  - Includes bibliographical references and index
ER  -