Hollensen, Svend. <br/><br/>
Marketing planning :    a global perspective /  
Svend Hollensen. 
 - London :    McGraw-Hill,    c2006. 
 - xix, 455 p. ;    24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077104188 
<br/><br/><label>Subjects--Uniform Titles: </label><br/>EMBA.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing -- Management.
<br/><br/><label>Dewey Class. No.: </label>658.802