TY  - BOOK
AU  - Grant,Robert M.
TI  - Contemporary strategy analysis / 
SN  - 0470747102
U1  - 658.4012   22
PY  - 2010///
CY  - Hoboken, NJ : 
PB  -  John Wiley & Sons, 
KW  - Strategic planning
N1  - Includes bibliographical references and index; The concept of strategy -- Goals, values, and performance -- Industry analysis : the fundamentals -- Further topics in industry and competitive analysis -- Analyzing resources and capabilities -- Developing resources and capabilities -- Organization structure and management systems : the fundamentals of strategy implementation -- The nature and sources of competitive advantage -- Cost advantage -- Differentiation advantage -- Industry evolution and strategic change -- Technology-based industries and the management of innovation -- Competitive advantage in mature industries -- Vertical integration and the scope of the firm -- Global strategies and the multinational corporation -- Diversification strategy -- Implementing corporate strategy : managing the multibusiness corporation -- Current trends in strategic management
ER  -