Services marketing :    integrating customer focus across the firm /  
Alan Wilson ... [et al.]. 
 - 1st. European ed. 
 - London :    McGraw-Hill,    c2008. 
 - xxiii, 623 p. :    ill. ;    24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0077107950 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pollution control industry -- Management.<br/>Service industries -- Marketing.
<br/><br/><label>Dewey Class. No.: </label>628.50688