TY  - BOOK
AU  - Kurtz,David L.
AU  - Boone,Louis E.
TI  - Contemporary marketing / 
SN  - 9780324582031
U1  - 380   22
PY  - 2008///
CY  - Australia : 
PB  -  Mason, OH : ,  South-Western Cengage Learning, 
KW  - Marketing
N1  - At head of title: Boone&Kurtz; Includes bibliographical references and indexes
ER  -