Kurtz, David L. <br/><br/>
Contemporary marketing /  
David L. Kurtz.IRED FIELD** 
 - 14th ed. 
 - Australia :    Mason, OH :    South-Western Cengage Learning,    c2008. 
 - 1 v. (various pagings) :    ill. ;    29 cm. 
<br/><br/> At head of title: Boone&Kurtz. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780324582031 032458203X (student edition) 
<br/><br/><label>LCCN: </label>2008935587 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>380