TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing : :  connecting strategy, relationships, and learning / 
SN  - 9780071263436
U1  - 658.8   22
PY  - 2009///
CY  - Boston : 
PB  -  McGraw-Hill Irwin, 
KW  - Marketing
KW  - Business Markets and Business Marketing
KW  - Managing Programs and Customers
KW  - Business Marketing Programming
N1  - Includes bibliographical references (p. 653-661) and index; Business Markets and Business Marketing -- Foundations for Creating Value -- Business Marketing Programming -- Managing Programs and Customers
N2  - Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management
ER  -