TY  - BOOK
AU  - Braun,Thom
TI  - The philosophy of branding : :  great philosophers think brands / 
SN  - 0749441933
U1  - 658.82701   22
PY  - 2004///
CY  - London ; 
PB  -  Sterling, VA : ,  Kogan Page, 
KW  - Branding (Marketing)
KW  -  Philosophy
KW  - Business names
KW  - Product management
ER  -