Braun, Thom,    1953- <br/><br/>
The philosophy of branding :    great philosophers think brands /  
Thom Braun. 
 - London ;    Sterling, VA :    Kogan Page,    2004. 
 - 192 p. ;    19 cm. 
<br/><br/><label>ISBN: </label>0749441933 
<br/><br/><label>LCCN: </label>2003028084 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing) -- Philosophy.<br/>Business names -- Philosophy.<br/>Product management -- Philosophy.
<br/><br/><label>Dewey Class. No.: </label>658.82701