TY  - BOOK
AU  - Ferrell,O.C.
TI  - Foundations of marketing / 
SN  - 0618973370
U1  - 658.8   22
PY  - 2009///
CY  - Boston : 
PB  -  Houghton Mifflin, 
KW  - EMBA
KW  - Marketing
N1  - Includes bibliographical references (p. 513-542) and indexes
ER  -